Complete Definition of "discontinuity in the flow"

English

Noun

discontinuity in the flow (plural: discontinuity in the flows or discontinuities in the flow)

  1. (Advertising) an abrupt drop in audience attention to the visuals of a commercial as seen in the flow of attention|Flow of Attention results.

#:The ad was sent back for re-editing after a discontinuity in the flow was identified in the flow of attention|Flow of Attention results.

See also
Picture Sorts
flow of attention

Revision and Credits for"discontinuity in the flow"
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